When it comes to making new leads, where are you looking for new customers? Depending on your business, you will probably have to focus on local leads so that you can drive traffic to your storefront as well as your website.
Believe it or not, but local marketing is best done with Google My Business and Google+. Yes, it’s true, honestly! Before you leave thinking that we are blowing smoke up your butt, the fact is that while Google+ is by far the least used social media platform (by FAR), it still has enormous potential.
Why is that, you ask? Well, it’s because Google requires everyone with a Gmail address, Google account, or YouTube page to have one. Even though you have probably never even seen what features are included with Google+, chances are that you already have an account set up.
Considering that Google is by far the most widely used search engine (by FAR), this means that, as a business, Google+ gives you some tremendous advantages. First of all, having your business listed on the platform helps verify you for Google Maps. When it comes to driving local traffic, you want to have high rankings on Maps so that people will find your store first.
Second, because it is tied to people’s Gmail, it’s much easier to get an email list through Google+ than with more traditional means.
Finally, it provides instant credibility. One thing that will adversely impact your page rankings on Google is if your site doesn’t seem legit. While the company does have bots working around the clock verifying the validity of all sites, there are far too many out there to make it an efficient effort. Thus, by signing up with Google+, your company becomes validated on the spot, which means that you are more trustworthy in Google’s eyes, and you get better local rankings as a result.