PPC Management While SEO strategies can help build your website’s audience organically, there is another method that you can use to grease the wheels a little bit more. Pay-per-click (PPC) advertising is when you place an ad within a search engine, or on a social media site (a la Facebook) and then when people click on that link you pay a small fee.
So why is it so advantageous to your business? Because the social media site wants you to get as many clicks as possible, so they promote you to potentially millions of users. Considering that over 2 billion (yes, with a B) people use Facebook regularly and over 3.5 billion searches on Google each day, you have some incredible potential with PPC ads.
On the flip side, you benefit because you are only paying for leads that are already secured. Since the user has to click on your ad to generate the fee, you are guaranteed to have a much higher click-through rate.
How We Maximize Your Potential Although PPC campaigns can be hugely successful right out of the gate, the fact is that they are only partially working for you. The link that you embed in your ad will make or break your investment as it can either generate all the leads you want or it will be a huge waste of money.
That’s where we come in. We make sure that your landing page is optimized to achieve whatever goal you want. So, if it’s to build a list of subscribers, then the page will have an opt-in form emblazoned on the front. If the goal is to generate more likes and followers for your social media pages, then we’ll create content that will get “liked” faster than Nicki Minaj at a Bar Mitzvah.
Keyword Optimization The other component of your PPC campaign is utilizing the right keywords to get a bigger piece of the pie. If they are too generic, then you won’t get a high click through rate. If they are too specific, then you are limiting your potential. We will not only ensure that your keywords are ideal for the kind of campaign you want, but we’ll also use variations on them to see what works best. Then, once we’ve analyzed the results, we adjust as needed to make your campaign that much more successful.
Overall, we do all of the heavy lifting for you so that the only thing you have to do is set a budget, pick a goal, and wait for the leads to come pouring in.