3 Key Elements to SEO
Search Engine Optimization, or SEO, is an important concept in the world of internet marketing. Because Google and other search engines can literally return thousands and thousands of web pages for every search, anything you can do to help your small business appear at the top of this list, and in front of the eyes of your potential customers, is good for business. With that in mind, here are three very important strategies to help your company maximize its online presence.
1) Accurate and Complete Citations
When information about your company shows up in various places across the web, those mentions are called citations. It’s possible you created those listings yourself, but it’s just as possible that someone else created it -- in order to post a review, make a recommendation, have a complete listing of services in an area or for whatever reason.
Regardless of the reason, these citations need to be accurate. Typically, these citations come in the form of NAP (name, address, phone number) and they can be a great tool to help people find your business. If they’re accurate, that is.
2) Good, Relevant Content
Once your listings are correct and accurate, it’s important to focus on the content you post. You’re probably familiar with keywords already, and you know that those are important, but honestly, key words mean nothing if they draw viewers to blog posts and articles that are poor in quality or irrelevant to what they’re looking for.
For this reason, it’s important to make sure that the content you present is of the highest quality: well-written, full of good information, and relevant to what people are actually looking for.
3) Powerful Back Links
A back link is when a link to one website shows up on another. The more your company’s site is linked to by other sites, the higher your rating in search results. There is a catch, however: the link needs to be relevant and natural. Believe it or not, Google and other search engines can tell the difference! For example, if a local magazine posts a review about a restaurant, they might naturally include a link to that restaurant’s website. Google sees this link and calculates this link into its results, raising the profile of the restaurant in its search.
Tips like these can help drive your small business out of local and web obscurity, and help people find you and the services you provide. For more tips and information on how to market your business online, don’t hesitate to contact us today!
1) Accurate and Complete Citations
When information about your company shows up in various places across the web, those mentions are called citations. It’s possible you created those listings yourself, but it’s just as possible that someone else created it -- in order to post a review, make a recommendation, have a complete listing of services in an area or for whatever reason.
Regardless of the reason, these citations need to be accurate. Typically, these citations come in the form of NAP (name, address, phone number) and they can be a great tool to help people find your business. If they’re accurate, that is.
2) Good, Relevant Content
Once your listings are correct and accurate, it’s important to focus on the content you post. You’re probably familiar with keywords already, and you know that those are important, but honestly, key words mean nothing if they draw viewers to blog posts and articles that are poor in quality or irrelevant to what they’re looking for.
For this reason, it’s important to make sure that the content you present is of the highest quality: well-written, full of good information, and relevant to what people are actually looking for.
3) Powerful Back Links
A back link is when a link to one website shows up on another. The more your company’s site is linked to by other sites, the higher your rating in search results. There is a catch, however: the link needs to be relevant and natural. Believe it or not, Google and other search engines can tell the difference! For example, if a local magazine posts a review about a restaurant, they might naturally include a link to that restaurant’s website. Google sees this link and calculates this link into its results, raising the profile of the restaurant in its search.
Tips like these can help drive your small business out of local and web obscurity, and help people find you and the services you provide. For more tips and information on how to market your business online, don’t hesitate to contact us today!