Why Google Plus is Important for Local Marketing
Google Plus (a.k.a. Google+) has been one of the most discussed social networks since its launch in June 2011. It has undergone several additions and changes. At its beginning it aimed to oust Facebook as the undisputed king of social networks, but Google has since realized that it was unlikely to reach such levels of social interaction, so they decided to slightly modify it, integrating Google Plus with other services such as hangouts, to encourage users into more frequent use of the platform.
The Google Plus page is unique compared to other categories of business pages because its features allow customers to easily find the physical location of the business. Local pages, in fact, include a map of the business's location and feature its address, phone number, and hours. Furthermore, they are shown directly on Google Maps and Google My Business Card.
The Google Plus Local page is also an opportunity to make the company more socially interactive. The business can share with its followers various resources, such as photos, links, blog posts, videos, and events. The Google Plus Local page can also provide the opportunity for customers to write reviews about your business, which provides everyone the opportunity to read exactly what they consider most useful.
The Google Plus page is critical for helping businesses to rank high in Google searches and is even more useful for searches made from smart phones and other mobile devices.
There are millions of people who use their smartphones every day to find a good local restaurant, cocktail bar, doctor or lawyer, among many other things. With a Google Plus Local page, these local type searches will be included and visible in the results.
If you would like your business to "climb positions" in the search results to appear before other businesses, make sure, among other things, to keep updating the local board, and encourage your customers to write reviews on your Google Plus tab. Those reviews are one of the factors in the local rankings. Additionally, a Google Plus page allows those who run it to check where people are searching from, thanks to the position recognition on smartphones.
This is important because it allows a business to see what type of local marketing works best for them, especially when focused around a specific physical location. They can also see what keywords were used to find their page, which is great information.
The Google Plus page is unique compared to other categories of business pages because its features allow customers to easily find the physical location of the business. Local pages, in fact, include a map of the business's location and feature its address, phone number, and hours. Furthermore, they are shown directly on Google Maps and Google My Business Card.
The Google Plus Local page is also an opportunity to make the company more socially interactive. The business can share with its followers various resources, such as photos, links, blog posts, videos, and events. The Google Plus Local page can also provide the opportunity for customers to write reviews about your business, which provides everyone the opportunity to read exactly what they consider most useful.
The Google Plus page is critical for helping businesses to rank high in Google searches and is even more useful for searches made from smart phones and other mobile devices.
There are millions of people who use their smartphones every day to find a good local restaurant, cocktail bar, doctor or lawyer, among many other things. With a Google Plus Local page, these local type searches will be included and visible in the results.
If you would like your business to "climb positions" in the search results to appear before other businesses, make sure, among other things, to keep updating the local board, and encourage your customers to write reviews on your Google Plus tab. Those reviews are one of the factors in the local rankings. Additionally, a Google Plus page allows those who run it to check where people are searching from, thanks to the position recognition on smartphones.
This is important because it allows a business to see what type of local marketing works best for them, especially when focused around a specific physical location. They can also see what keywords were used to find their page, which is great information.
Google Plus Affects SEO on Google
This actually applies to any account, including corporate and non-members of the social network. All users who follow someone and are logged into Google services whey they use the search engine, account name, or topic to the related, appear on the front page. That is a huge advantage for SEO positioning compared to competitors who are not on Google Plus.
Google Plus Will Improve the Credibility of the Company
All local businesses listed on Google Plus are assigned a Google My Business Card, which allows them to enter all the information relevant to their activities, such as phone number, hours of operation, directions, web address, and photos.
Google will show this information in a special box when someone searches for the name of the company. Also, customers can write reviews about their experiences with the company, which will be published on the account. It goes without saying that positive reviews on Google Plus aid people in deciding to contact specific companies.
Optimize your Google Plus Page
Google will show this information in a special box when someone searches for the name of the company. Also, customers can write reviews about their experiences with the company, which will be published on the account. It goes without saying that positive reviews on Google Plus aid people in deciding to contact specific companies.
Optimize your Google Plus Page
- Place the photos in a visible place where customers will see them. Ensure that the photos you choose have a strong appeal to users to encourage them to visit your site.
- Use short and interesting videos.
- Make sure that all of the information is complete and correct, including contacts, addresses, information about parking and any relevant timetables.
- Keep your business card full of local information to help users find you.