Social Media Marketing These days, you can’t be online for more than five seconds without running into some kind of social media platform. Sites like Facebook, Instagram and even Tik Tok to just name a few have dominated the market and changed the culture and landscape of the internet.
So, with such a large market of potential customers, it would be irresponsible not to try and tap into it. However, how can you be sure that you’re doing things the right way? Well, by trusting us, for one.
We understand social media and the impact it can have on your business. We also know that people who use social media are not online to check in with their favorite brands, but rather to stalk their exes and make snarky comments.
So, the trick is to bring your audience to you without being overbearing or “preachy.” People these days don’t like to be advertised to, but rather engaged with on a more personal level.
To illustrate this point, allow us to explain with an example.
Let’s say that you own a shoe store in Des Moines, Iowa and you want to highlight the fact that you’ve got a sale going on.
Traditional advertising will have you create an ad that says something like “Save up to 20% right now! Sale! Sale! Sale!”
On social media, that kind of graphic will get ignored faster than you can blink. So, what can you do to grab your customer’s attention? You have to personalize it. Rather than hyping up the general sale, find people who are interested in a particular brand of shoe and then market yourself to them.
So, if you sell sneakers, then reach out to social media sneakerheads and let them know what you have in stock. Then, once they are interested, let them know that if they act now, they can save up to 20% on their favorite brand. Since they are already interested in sneakers, the sale is just icing on the cake.
While there is a bit more nuance than that, you get the general idea. We make sure that your social media outreach is both clever and engaging so that people will listen to what you have to say (and sell).