Case Studies

100+ Financial Advisor Leads within 3 months of targeting a cold audience

A financial advisor tired of relying solely on referrals and networking decided to try Facebook ads.  Let us show you how we helped him do it! 
The Challenge
To get high ticket agency leads within a limited advertising budget and without the help of any past data.
The Process
To achieve the results we were looking for, we:
  • Built a new funnel
  • Focused on cold audiences
  • Kick started a new campaign with at least 3 ad sets
  • Started off with a substantially large audience, giving Facebook more room to optimize for best results
  • Continually tested multiple creatives and ad copies designed to appeal to the clients ideal customer
  • Conducted 4 weeks of rapid fire testing
The Results
From October 14th 2020 to Jan 11th 2021, We:
  • Managed to reel in 106 leads
  • Achieved a minimal cost per lead of $47 with a total ad spend of $5,017

15+ Financial Advisor Leads with the use of lookalikes

This financial advisor wanted to scale but gave us a minimal budget to work with.  Here's how we helped him scale.
The Challenge
​To increase the numbers of B2B leads with winning audience & assets.
The Process
  • Given the low budget we needed to play safe and restrict our scope of experiments
  • Therefore, we decided to use lookalikes of highly converting audiences, tested against the new audience we created out of our research
  • With a limited number of previously winning ad copies and creatives, our CBO worked really well at TOF
  • The daily ad spend was set at $30 per day
The Results
  • Within a short period of 2 weeks, we got a highly converting lookalike audience with a CPL under the desired target of 73.58%
  • 1 out of 3 ad sets worked well with the same set of audiences, winning all the 18 leads within 2 weeks

45+ Accountant Leads from a Cold Audience for $23 per lead

We onboarded an accountant who was looking to attain more business by closing high ticket leads. The business was new and had no website and was working with a low budget.  We took over and turned things around.
The Challenge
​To build a highly targeted cold audience with no prior data and then warming them up into leads at a low cost
The Process​
  • We did extensive research for the client to build the right audience persona with a winning conversion probability
  • We also used lookalike audience of high lifetime value (LTV) and began our TOF campaign
  • With a daily budget of $30 per day initially, campaign budget optimization (CBO) worked well in distributing the budget where results were coming from
The Results
  • We successfully booked the client 46 calls at 63% conversion rate
  • With dynamic creative ads, we got the assets that would convert for a long time
  • Our TOF audiences seeded for the other funnel levels too
  • Client was pleased with the low cost per lead for high paying clients 

35+ Accountant Leads with the Lifetime Spend of $884

An accountant needed a continuous supply of leads to sustain his business. However, nothing comes easy and Facebook Ads are no Magic. Here’s how our hard work with rigorous testing and optimization put his ads on Auto-pilot:
The Challenge
B2B Leads and scheduled calls under budget restraints
The Process
  • To stay within budget requirements, we had to do extensive research to acquire highly targeted leads
  • The TOF campaign with 3 ad sets effortlessly caught the attention of the potentials.
  • Despite in-depth research, we played safe by letting Facebook chose the best out of 8 different creative & four ad copies in dynamic creative ads.
  • Therefore, even the initial daily ad spend of $30/day was fruitful.
The Results
​
  • While the industry average CPL was $100, our targeted efforts resulted in $23.28/per lead (under the desired target of 77%).
  • Unlike what we expected, all the 3 ad sets turned out fruitful, but 2 aced it.
  • To bring the cost further down, we picked the 2 winning creatives & 2 winning copies.
  • Within a short period of one month, we brought the accountant-client 38 qualified leads ready to schedule calls and counting